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Titel: Media and the contact hypothesis. An experimental study on the impact of parasocial contact.
Autoren: Junger, Lisa T.
Witte, Erich H.
Erscheinungsdatum: 2008
Serie/Report Nr.: Hamburger Forschungsberichte zur Sozialpsychologie;83
Zusammenfassung: Does parasocial contact impact on inter-group bias? Widening the scope of Contact Theory, this study aims at experimentally examine the impact of parasocial out-group presentation on decisions in a two-person prisoner's dilemma game and social cognitive constructions of the social event. Within a minimal group experiment, 80 university students were randomly assigned to anonymous or video-wise personalization conditions. Participants rather took personal advantage of expected contributions to a commonly shared dilemma situation in anonymous settings than if a member of the out-group was personalized (p < .05). As perceptions of group boundaries, out-group homogeneity, and similarity did not systematically differ across the conditions, implications are discussed.
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